As a senior manager responsible for getting publications out the door, you don’t need to know about picas, points or offset margins. You will benefit from a basic understanding of the processes required to produce print and electronic publications.
Understanding the basic work flow processes helps you as a manager make more informed decisions about staff resources, budgets, deadlines and procurement of specialist services.
The workshop provides an overview of these processes and work flows from a management perspective and offers valuable guidelines on copyright issues and working with external editors, photographers, graphic designers, printers and other media specialists and consultants.
The money we had is gone; the money we expected isn't coming and the money we owe is due. I think it important that this be explained to the shareholders in no less than 200 pages
Writeshop Synopsis
- Morning
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- Opening, introductions, orientation, workshop administration
- Why publications go wrong: A brief overview of common problems in the production process
- Basic print production processes and specialist services (graphic design, images, editing)
- - Coffee Break -
- PCPDE: A five-step framework for managing publications production
- Afternoon
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- Managing staff: Setting and meeting realistic deadlines; setting milestones and checkpoints; evaluating progress; disaster management; budgeting for print publications
- - Coffee Break -
- Contracts and contract management of printers, graphic designers, photographers and editors
- What you need to know about copyrights and permissions
- Final discussion and wrap-up
Duration: One day
Audience: Senior managers responsible for supervising staff who produce print publications as part of their work.
