Workshops for writers
For science & technical writers
Communicating science
Available workshops
Effective communication with stakeholders and the general public has become a key factor in gaining and sustaining support for projects and programmes in every sector of development, public and private. Scientists, technical experts and development managers sometimes have difficulty adapting their writing style for communicating with non-technical audiences. This workshop examines the rhetorical features of a variety of genres and media for communicating science and technology and provides practical guidance for preparing content for print media, radio, television, multimedia, exhibitions and other popular formats. Practice exercises are based on current needs within the organization.
Workshop synopsis
- Day One
- Opening, introductions, orientation, course administration.
- Why don’t you read the way I write? Why scientific writing is “another language”?
- IMedia and society.
- Choosing your channel: Characteristics of media formats.
- Day Two
- Communications strategies and audience analysis.
- Adapting your writing style to meet the needs of your audience (individual or group projects).
- Day Three
- Feedback and revision on Day 2 individual or group projects.
- Notes on oral presentations, interviews and public relations.
- Planning the way forward.
Duration: 3 days
Audience: Senior Managers, Programme Managers, Communications Officers and scientists who need to communicate scientific or technical concepts to audiences with little or no science or technical background.
